Founding Marketing Lead
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She Shapes History
Remote (local)- Career category: Comms/ Digital/ Media
- Job type: Job
- Experience level: Other (specified in job description)
- Organisation type: Civil Society
- Remote option: Remote (local)
- Right to work requirements: Right to work required in advance
- Remuneration: $100,000 AUD-$115,000 AUD / yearly
- Work schedule: Part-time/ Pro-rata
- Length of contract: Temporary/ Fixed-term
- Deadline: 01/02/2026
- Location: Australia
About the role
This is She Shapes History’s first dedicated marketing hire, and one of the most strategically important roles in our very fast growing feminist start-up.
You’ll own the design and delivery of the marketing systems that take She Shapes History from highly successful founder-led growth to predictable, systems-led demand, across B2C, B2B, and institutional channels, and across multiple cities.
This role is about building infrastructure, not just running campaigns. You’ll design how people discover, understand, trust, book, return to, and advocate for She Shapes History, so that growth is repeatable, calm, and not dependent on individual heroics.
As the organisation scales nationally and internationally, this role is designed to grow into a Head of Marketing position.
Our headquarters are in Melbourne, so you can either join us in the office or, for the right person, this role can be remote anywhere in Australia.
About She Shapes History
She Shapes History is a feminist start-up making women’s history accessible, engaging, and relevant. From Melbourne’s trams to Sydney’s Harbour Bridge and Canberra’s design, Australia was shaped by women, yet most Australians have never heard their names. That absence fuels the respect gap at the heart of gender inequality.
We address that gap through:
- Walking tours across multiple cities
- Digital storytelling and social content
- Partnerships with cultural institutions, museums, councils, and historic sites
- A nationally distributed women’s history travel guide
We are a purpose-led organisation with commercial discipline. We believe impact and rigour strengthen each other, and that scale only works when structure comes first.
What you’ll be responsible for
- Strategy, go-to-market, and growth foundations
- Campaigns, content direction, and distribution
- CRM, funnels, and marketing systems
- Strategic communications and narrative stewardship
- Growing the marketing function
Who this role is for
This role will suit someone who:
- Has built or significantly shaped marketing in a startup, scale-up, or mission-led organisation, ideally within tourism, arts, culture, museums, heritage, education, or adjacent sectors
- Is comfortable building from scratch, not just optimising existing systems, and can design structure where none exists yet
- Thinks in end-to-end systems and customer journeys, across B2C, B2B, and institutional pathways, not just individual campaigns
- Can move fluidly between strategy and execution, setting direction while still being hands-on when needed
- Brings strong judgement and low ego, and knows when to simplify, say no, or slow growth to protect quality
- Cares deeply about integrity, alignment, and sustainable scale, and understands that growth without structure burns teams out and erodes trust
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