Email Marketing Manager

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Her First $100K

Remote (local)
  • Career category: Comms/ Digital/ Media
  • Job type: Job
  • Experience level: 0-5 years
  • Organisation type: Media
  • Remote option: Remote (local)
  • Right to work requirements: Right to work required in advance
  • Remuneration: $55 USD-$65 USD / hourly
  • Work schedule: Full-time
  • Length of contract: Temporary/ Fixed-term
  • Deadline: 19/09/2025
  • Location: United States 
Economic justice
Employment Type: Contract

Her First $100K is a financial education company and media platform on a mission to get more money into women’s hands. Through our top-rated podcast, New York Times bestselling book, online memberships, and a global community of over 5 million, we help close the gender wealth gap by building women’s net worth and self-worth.

As a remote-first company, we’re a diverse, creative, and values-driven team. Our mission is to build women’s self-worth through financial education and community. 


The Role

We’re seeking a results-driven Email Marketing Manager to lead, scale, and optimize a revenue-first strategy for our 400,000+ subscriber list. This person will lead with strategy, initiative, and execution, owning the full lifecycle of our email program to drive consistent, measurable revenue through thoughtful campaigns, precise segmentation, and performance optimization. You’ll collaborate across departments and manage weekly email reporting, with complete visibility and ownership of results and experimentation.

Reports to the Marketing Manager.


What You’ll Do
  • Own and execute the end-to-end email marketing strategy, including daily campaigns, product launches, and automations
  • Write, edit, and QA email copy that aligns with our brand voice, drives conversions, and delivers value to our audience.
  • Develop segmentation and personalization strategies to improve targeting and customer experience.
  • Manage performance analytics—track open rates, CTRs, conversions, A/B tests, and make strategic recommendations. 
  • Partner with design, content, product, and paid media teams to align email with broader marketing campaigns
  • Create, maintain, and optimize funnels (welcome, nurture, cart abandon, re-engagement, etc.) using best practices
  • Ensure email deliverability, compliance (CAN-SPAM, GDPR), and list health
  • Regularly audit and update email infrastructure and automation workflows to ensure performance and efficiency


What We Expect
  • A strategic, revenue-focused mindset with a strong grasp of campaign planning, email flows, and audience segmentation
  • Proactive communication across teams and the ability to self-manage deadlines and deliverables
  • Strong project management and collaboration skills across departments
  • Excellent copywriting and editing skills with a conversion-oriented focus
  • High accountability for performance metrics and test results
  • A deep sense of initiative—able to propose, test, and implement new ideas aligned with business goals
  • Able to navigate a collaborative remote team environment with moving pieces, tight deadlines, and evolving needs.


What You’ll Bring
  • 3–5+ years of hands-on experience managing a high-performing email marketing program
  • An average of 25 hours per week of your services, with a minimum of 20 hours per week
  • Proven ability to turn email into a reliable revenue channel for digital products or e-commerce
  • Expertise in ESPs like Kit, ActiveCampaign, or similar (including flows, campaigns, testing, list hygiene)
  • Familiarity with Google Workspace, ClickUp, Slack, Airtable, and cross-team collaboration in a remote setting
  • Strong analytical skills, including the ability to interpret data and act on insights
  • Creativity in campaign development and audience engagement

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