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Description du projet ou contexte

Ghana’s cultural and creative sectors are undergoing significant transformation, driven by policy and market shifts. The government’s recent adoption of the revised National Cultural Policy and the “Play Ghana” agenda are positioning local content at the center of growth, while AfCFTA opens new regional trade opportunities for creative goods and services. Digital innovation, such as music and film streaming platforms, online art marketplaces, and virtual cultural showcases, is expanding global reach for Ghanaian creators. Green practices in fashion, crafts, and heritage preservation are also gaining traction. These trends offer considerable potential for entrepreneurial growth, but without intentional inclusion strategies, they risk further marginalizing women entrepreneurs.

To address these challenges, the Ghana Green & Digital PSD programme — co-funded by the EU, the Netherlands Ministry of Foreign Affairs, and implemented by RVO, UNCDF, and Expertise France — aims to support the emergence of a more inclusive, greener, and digitalised private sector. One of its specific interventions involves identifying and supporting a select number of entrepreneurs from two key sectors: CCI and Health/Pharma in their digitalization as well as in their quest to make their venture greener and more sustainable.

This inception study is therefore a critical first step in delivering this support. It will map and analyse both formal and informal entrepreneurial (MSMEs, start-ups) ecosystem in Ghana, assess gaps and opportunities for sectoral specialisation, and recommend concrete pathways for targeted women entrepreneurs under the project. The findings will directly inform the operationalisation of project activities related to Output 3 of the programme’s logframe: “Build capacity of entrepreneurs to apply digital solutions that would enhance business growth of MSMEs.” And more especially, dive into a more suitable capacity building service offering targeted to women & minority groups entrepreneurs, for their own digital and sustainable transformation.

Profil souhaité

·       Consulting firm or Consultant with a minimum of 5 years' experience in women entrepreneurship (especially in the CCI sectors) analysis, capacity building, and innovation programme design in Sub-Saharan Africa or Ghana

·       Firms without prior experience in Ghana are eligible, provided they demonstrate a clear strategy for working in collaboration with Ghanaian actors (e.g. national consultants, partner organisations, or research institutions)

·       Demonstrated expertise in green and digital entrepreneurship

·       Proven track record in working with or assessing ESOs (e.g. incubators, accelerators, hubs)

·       Sectoral experience in Creative and Cultural Industries is strongly preferred

·       Experience conducting donor-funded diagnostics, capacity assessments, or feasibility studies

·       Fluency in English required; knowledge of French is a plus

·       1 Lead expert (10+ years in entrepreneurship/innovation ecosystems)

·       1 Junior analyst or research assistant for data collection and processing