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Description du projet ou contexte

While women-led ventures make up between 37% and 46% of businesses across sectors in Ghana, women entrepreneurs in the cultural and creative industries continue to face distinct gender-related challenges. These include limited access to formal financing, exclusion from intellectual property and distribution value chains, and underrepresentation in emerging digital and cross-border trade opportunities. In many cases, regulatory frameworks and creative industry ecosystems are not designed with gender inclusion in mind, further deepening structural inequalities.

To address these challenges, the Ghana Green & Digital PSD programme — co-funded by the EU, the Netherlands Ministry of Foreign Affairs, and implemented by RVO, UNCDF, and Expertise France — aims to support the emergence of a more inclusive, greener, and digitalised private sector. One of its specific interventions involves identifying and supporting a select number of entrepreneurs from two key sectors: CCI and Health/Pharma in their digitalization as well as in their quest to make their venture greener and more sustainable.

This inception study is therefore a critical first step in delivering this support. It will map and analyse both formal and informal entrepreneurial (MSMEs, start-ups) ecosystem in Ghana, assess gaps and opportunities for sectoral specialisation, and recommend concrete pathways for targeted women entrepreneurs under the project. The findings will directly inform the operationalisation of project activities related to Output 3 of the programme’s logframe: “Build capacity of entrepreneurs to apply digital solutions that would enhance business growth of MSMEs.” And more especially, dive into a more suitable capacity building service offering targeted to women & minority groups entrepreneurs, for their own digital and sustainable transformation.

Profil souhaité

Eligibility:

·       Consulting firm or Consultant with a minimum of 5 years' experience in women entrepreneurship (especially in the CCI sectors) analysis, capacity building, and innovation programme design in Sub-Saharan Africa or Ghana

·       Firms without prior experience in Ghana are eligible, provided they demonstrate a clear strategy for working in collaboration with Ghanaian actors (e.g. national consultants, partner organisations, or research institutions)

Required Experience:

·       Demonstrated expertise in green and digital entrepreneurship

·       Proven track record in working with or assessing ESOs (e.g. incubators, accelerators, hubs)

·       Sectoral experience in Creative and Cultural Industries is strongly preferred

·       Experience conducting donor-funded diagnostics, capacity assessments, or feasibility studies

·       Fluency in English required; knowledge of French is a plus

Team Requirements:

·       1 Lead expert (10+ years in entrepreneurship/innovation ecosystems)

·       1 Junior analyst or research assistant for data collection and processing