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Context of the role:
•This is a role for a news buff, one who voraciously follows story arcs, reporting trends and industry happenings. Who knows the news before it breaks? Who is cognizant of how political issues play out in the media and which audiences can be reached in which ways? This role is about changing the landscape of reporting, bringing new language and new questions and partnering with journalists to build a community of supporters and activists.
•This role will be linked to the opposition and narrative team and expose the underbelly of the opposition against SRHRJ while building a community of supporters. It will be about taking big bets in a public landscape to disrupt existing reporting cycles and to build urgency on our issues.
•The role works with an intergenerational Federation, with staff who have historically not felt safe to speak out on oppressive forces; due diligence and a similar code of ethics, such as what reporters use will be necessary for the role. Deliverables:
•IPPF is visible and relevant across the most influential media platforms; with a presence in every region.
•Evidence of Scale: Larger, more focused media footprint globally, building on progress already made.
•Consistent and regular reporting on IPPF and our issues
.•IPPF is recognized and understood by the print and news media.
•New culture and approach to media.
•Prepare IPPF for increased scrutiny in anticipation of a more visible rebrand that will more overtly connect MAs to the IPPF brand, and vice versa.
•Writes and proactively considers fresh content. Ensures opportunities for stories bubble up.That those contributing are supported and empowered to tell their story.
•Identifies the storytellers in IPPF and provides a platform so their voice is heard.
•Co-creates the tone of voice, ensuring it is compelling and stays fresh and relevant.
•Identifies and manages the need for new or revised content, systems and platforms and co-ordinate implementation.
•Support crisis communications for IPPF as and when needed.
•Support and enable a safe environment, adhering to the safeguarding reporting and monitoring requirements of this role.

Expertise:
•Has led media teams. 
•Having worked as a journalist is highly advantageous.
•Thinks in the language of media cycles and crisis loops. 
•Experience leading an INGO into the public arena, increasing visibility and presence in traditional media and amongst key stakeholders 
•Knows how to deploy an internal community from different time zones to collectively and intensively focus on hot issues–maximizing the reach and breadth of what is possible. 
•Understanding of values-based narratives and cognitive linguistics a big asset Understands GDPR and different legal frameworks, their applications and limitations. 
•Expertise with navigating a complex Federation to build a shared consensus on int/ext. comms and to land people-focused messages that speak to sensitive SRHRJ issues 
•Is a proactive, strategic thinker, who is also not afraid to roll their sleeves up, write and deliver. 
•Strong analytical approach.