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Plan International secured four years of funding from the Swiss Agency for Development and Cooperation for the GBV Violence Prevention and Response program in the Horn of Africa. The goal is to strengthen the ecosystem to better prevent and respond to gender-based violence (GBV) in Somaliand. The project will be implemented in partnership with Women-Led Organizations (WLOs) in Hargeisa and Borama County. It aims to positively impact children and adults, especially girls and women, ensuring they live in safety, dignity, and free from violence. To achieve this, the project will use a socio-ecological framework, working at the individual, family, community, and structural levels, alongside a range of interconnected stakeholders.

The purpose this consultant service is to develop a SBCC strategy is to guide the design of GBV prevention and response communications interventions, that

·         Positively influence gender/social norms in support of long-term behavior change that prevents GBV, promote women’s empowerment and gender equality

·         Increases awareness among women and men, girls and boys, families, village authorities, religious leaders, and community members on GBV, SRHR and gender equality

·         Increase recognition, and reporting of GBV and the provision of emotional support for women, girls, men and boys who are survivors

·         Challenge gender stereotypes and victim-blaming attitudes and promote gender equitable attitudes

The strategy will address the influential factors such as gender and social norms to change perceptions, attitudes, and behaviours of individuals, health service providers, village authorities, community members, families, especially men and boys’ roles in supporting prevention and response to GBV at the household and community level. The SBCC strategy should:

·         Identify and define the behaviour change objectives (s) to be promoted by the GBV prevention and response project and the behavioral domains to be changed, determine priority target groups who practice the desired behavior(s); 

·         Identify individual, structural and social barriers and determinants of the desired behaviour change; define behaviour change strategies in connection to the project’s activities, outputs and outcomes;  

·         Establish the intended audiences, set measurable behavioural communication objectives, and determine consistent messages, materials, and activities to be used across channels