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International Planned Parenthood Federation

The International Planned Parenthood Federation (IPPF) is the world’s largest global reproductive healthcare nonprofit and a leading advocate of sexual and reproductive health and rights (SRHR) for all. With a focus on vulnerable and marginalised people, 

 

Background & Scope

There has never been a more critical time for sexual and reproductive health and rights globally, and individual donors and advocates play a critical role in advancing the mission of IPPF to push back against the tide of inequality. While there has been significant progress for domestic SRHR and human rights organisations, the number of people connecting the fight in the US with the global challenges in this work remains limited.

To increase its impact and rapidly scale its external audiences of people (current and new), specifically in the US market, who “see, think, and trust” IPPF, we are seeking a retained Campaigns Consultant starting at the end of 2024. The Consultant will partner with existing IPPF Fundraising and Communications teams to create new pathways for organisational awareness, brand amplification, and audience growth across multiple intersecting demographics. Core goals of the consultancy and work include:

 Grow and diversify prospective external audiences in the US, including traditional SRHR supporters, intersectional issue advocates, and new generational demographics (GenZ).

 Produce campaigns in alignment with IPPF’s key programmatic priorities, organisational Strategy 2028, and vision.

 Enhance IPPF’s engagement and affinity with its current audiences.

 Support the fundraising program’s lead generation efforts.

 Elevate IPPF within a new and growing market of advocates and supporters.

The Consultant’s work will be split into two phases:

Phase One: The first phase of the consultation should include an internal landscape analysis to understand IPPF’s current brand presence in the US, identify strengths and weaknesses, and determine possible opportunities for evergreen and bespoke campaigns that will leverage owned/earned media, partnerships, and grassroots audience mobilising to support IPPF’s global work. Deliverables in Phase One will include: 1) a summary report of key findings and insights from the landscape analysis and 2) an integrated campaign communications strategy, with recommended tactical implementation across channels. The summary report and strategy’s success will be determined based on alignment with the core goals outlined above, the ability to deliver key media (print, digital, and social) and thought leadership placements, reach and engagement across priority audiences, and, ultimately, increased funding to support IPPF’s programmes.

Phase Two: The second phase will focus on the Consultant’s implementation of the developed and approved campaign and communications strategy through the end of 2025 with the possibility of future partnership.