Marketing & Communications Agency For Gender Equality Platform

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Asian Venture Philanthropy Network (AVPB)

Remote (global)
  • Career category: Comms/ Digital/ Media
  • Job type: Consultancy
  • Experience level: 10+ years
  • Organisation type: Philanthropy
  • Remote option: Remote (global)
  • Right to work requirements: Anyone can apply
  • Remuneration: $45,000 USD / yearly
  • Deadline: 15/08/2024
  • Location: Remote (global)
Generic (e.g. 'gender focal point' role Gender equality and Social inclusion (GESI)
BACKGROUND
AVPN is dedicated to promoting effective philanthropy and social investment in Asia. As part of our Gender Equality Platform (GEP), we focus on mobilising capital to address gender gaps, empower women and girls, and foster leadership for gender equality. By doing so, our aim is to expand our community of gender equality focused funders, particularly Asian funders and to position AVPN as a thought leader on gender equality, representing contextually rooted, Asian experiences, ideas, and voices on these issues on a global stage.

KEY COMMUNICATION OBJECTIVES
●      Position AVPN as a Key Thought Leader on Gender Equality in Asia
●      Showcase Our Existing Impact, such as from the AGN Community of Gender Equality Funders and Other Programs in Our Portfolio
●      Build and Influence Gender Funders in the Region, including by Nurturing a New
Generation of Funders, to Mobilize Capital for Gender Equality in Asia by Reaching New Audiences

SCOPE OF WORK & DELIVERABLES
Overall Gender Communications Campaign Strategy for AVPN
  • ●      Develop a comprehensive communications campaign strategy encompassing online and offline platforms.
  • ●      Utilise the set of communications campaign objectives as set out above, define the tone of voice, messaging direction, channels (social media, website, offline), formats, and content buckets.
  • ●      Create an activity and roll-out plan for the engagement duration. 

The communications campaign strategy should include proposals on the following four areas of work:

1.          Influencer Strategy and Partnerships

●      Identify key Asia geographies and relevant events to catalyse action and resources towards gender equality.
●      Create personas of influencers who would serve as ambassadors for the overall campaign.
●      Identify ambassadors for each persona and support AVPN in securing partnerships.

2.          Content Strategy & Implementation

●      Website Content Updates
●      Social Media Strategy, Implementation, and Amplification
●      Flagship Podcast Development
●      Podcast Content Adaptation

3.       Media and Event Partnerships and Features
●      Secure partnerships with business and other relevant media platforms such as Forbes and Vogue to support placement of content in these on a regular basis 
● Support ongoing partnerships, such as with Tatler.
●      Support in the identification of showcasing AVPN’s gender work at key regional and global events

4.       Metrics Tracking
●      Track and report metrics monthly on engagement with GEP related content.


ELIGIBILITY
●      Proven track record and more than 10 years of experience in campaign building, marketing, and strategic communications, ideally in the social impact space.
●      Extensive knowledge in emerging marketing trends and innovations specifically in Asia.
●      Strong network and relationships within the media and influencer community.
●      Expertise in creating engaging and high quality content across various formats (videos, podcasts, articles, social media posts).
●      Ability to provide insightful and actionable analytics and reporting.
●      Experience with developing and implementing comprehensive marketing and communications strategies.

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