Social Media Officer

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Plan International

Hybrid
  • Career category: Comms/ Digital/ Media
  • Job type: Job
  • Experience level: Other (specified in job description)
  • Organisation type: Civil Society
  • Remote option: Hybrid
  • Right to work requirements: Right to work required in advance
  • Remuneration: €35,728 EUR / yearly
  • Work schedule: Full-time
  • Length of contract: Temporary/ Fixed-term
  • Deadline: 08/08/2024
  • Location: United Kingdom
Child protection/ Children’s rights Youth
Plan International UK is a global children’s charity striving for an equal world. One where every child can reach their full potential and every girl can choose her own future.   
  
We are seeking a creative and dynamic Social Media Officer to join our Strategic Communications and Content Unit. This role will be line managed by the Social Media Manager, and works closely with Media, External Relations, Brand and Content teams in the Unit as well as a variety of colleagues across the organisation.
 
In this role you will be responsible for maintaining the social media calendar, community management and developing proactive and reactive content that strategically builds our brand, engages audiences, and supports the delivery of our brand, fundraising and influencing objectives. You will be responsible for tracking our social media activity and staying on top of trends and relevant news to capitalise on opportunities for social media output. 
 
You will work closely with the Social Media Manager to develop and execute our social media strategy, implement talent and partnership strategy in relation to social media, and use insight and learnings to optimise our social media output as well as providing reports and insights to internal stakeholders. 
 
You will lead on creating social first content for our platforms, working closely with the Social Media Manager and Brand and Content teams. You will play a role in planning and delivery of digital marketing activities in relation to social media. 


Essential Criteria
  •  Experience of managing and building a social media brand presence (with expert knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn etc.) to achieve set strategic objectives 
  • Good knowledge of social listening and analytics and tools, such as Sprout Social, to gain actionable insight to test, optimise and improve social media activity and audience engagement 
  • Experience of working in integrated communications teams in a fast-paced and reactive environment 
  • Experience of creating content tailored for social, utilising platform features to maximise impact and understanding how to craft posts for different audiences and objectives 
  • Experience of driving direct response and action on social media, as well as managing online communities and monitoring and replying to comments and queries in line with organisational procedures and guidelines Experience of engaging and managing social media influencers, building relationships and creating an influencer outreach programme that generates action 
  • Manipulating and publishing images, audio and video content online, including the ability to source and edit photos and videos using specialist software 
  • Strong knowledge of the UK media landscape and the opportunities and challenges it presents for the charity sector, as well as experience in safeguarding policies and best practice 
  • Excellent time and project management skills, with a strong focus on efficiency and optimisation 
  • Ability to work on own initiative and as part of a team to manage a wide and varied workload, with a solutions-focused approach to work 

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