Push Campaign Lead

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International Confederation of Midwives (ICM)

Hybrid
  • Career category: Comms/ Digital/ Media
  • Job type: Job
  • Humanitarian or Development: Development
  • Experience level: 5-10 years
  • Organisation type: Civil Society
  • Remote option: Hybrid
  • Right to work requirements: Right to work required in advance
  • Remuneration: $3,262 USD-$4,863 USD / monthly
  • Work schedule: Full-time
  • Length of contract: Temporary/ Fixed-term
  • Deadline: 05/06/2024
  • Location: Netherlands
Sexual & reproductive rights (SRHR) Health
Our Vision  

ICM envisions a world where every childbearing woman has access to a midwife’s care for herself and her newborn.

Our Mission  

To strengthen midwives’ associations and to advance the profession of midwifery globally by promoting autonomous midwives as the most appropriate caregivers for childbearing women and in keeping birth normal, to enhance the sexual, reproductive, maternal, newborn, and adolescent health of women and gender diverse people.

Purpose and Scope of the Position  

The PUSH Campaign is ICM’s global campaigning arm, championing a global movement for women and the midwives who protect and uphold their rights and bodily autonomy. The goal of the PUSH Campaign is to advance sexual and reproductive health and rights (SRHR), address key barriers to women’s leadership in the global health workforce, and shift underlying gender norms that undervalue women’s rights, lives, and work.

The PUSH Campaign Lead sits within ICM’s Advocacy and Communications team and is responsible for developing the 2024-26 Campaign strategy, together with other members of the ICM team, leading the campaign implementation, managing the relationships and partners involved and engaging relevant contractors as required. They will work with ICM colleagues and consultants to deliver the full scope of activity to deliver the campaign, working closely with partners to ensure its success.

Role Specific Responsibilities  

Reporting to the Head of Advocacy and Communications, the position holder will be responsible for the following:

Global Advocacy Strategy  

  • In collaboration with the Head of the Advocacy and Communications Team, and with input from other team members, lead on the development and implementation of the 2024-6 PUSH Advocacy Campaign Strategy, with corresponding monitoring and evaluation,
  • Conceptualise campaign to generate awareness of midwives and midwifery and their contributions to the health and wellbeing of women and gender diverse people, newborns, families, and communities,
  • Manage PUSH components of ICM’s relationships with partners and funders, researching and facilitating opportunities to build new partnerships,

Technical Advocacy Support 

  • Develop advocacy plans and communication and public relations tools to support these strategies,
  • Develop resources, presentations and trainings and tools to support advocacy capacity building of midwives and midwives’ associations. This may include campaigning toolkits, policy briefs, webinars, etc.,
  • Adapt global documents and data for use to support the Campaign.
Communications and Media Relations 

  • Lead on the development of PUSH newsletter and social media content in line with communications strategy and brand guidelines,
  • Develop long-form content such as regular newsletter sections, articles, and blog posts,
  • Develop media plans as part of campaign strategies (e.g. thought leadership),
  • Pitch stories to journalists and outlets,

Events 

  • Lead on planning and implementation of strategic Campaign presence at global events,
  • Support midwives’ associations to embed Campaign strategies in their own events.
Person Specification 

  • Minimum bachelor’s degree in communications, social studies, women’s studies, human rights or similar strongly preferred,
  • Minimum five years’ experience in the sexual, reproductive, maternal, newborn, adolescent health, feminist, or global health space,
  • Fluency in English (ICM’s working language).

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