Global Rebrand, Call for Creative Agency

|

International Planned Parenthood Federation (IPPF)

Remote (global)
  • Career category: Comms/ Digital/ Media
  • Job type: Consultancy
  • Experience level: 10+ years
  • Organisation type: Civil Society
  • Remote option: Remote (global)
  • Right to work requirements: Anyone can apply
  • Remuneration: $374,000 USD / Budget
  • Deadline: 22/05/2024
  • Location: Remote (global)
Sexual & reproductive rights (SRHR) Health
About IPPF

International Planned Parenthood Federation (IPPF) is one of the global leaders in providing sexual and reproductive healthcare and advocacy for the protection and advancement of sexual and reproductive rights and justice.

IPPF operates in 151 countries worldwide, comprising 116 locally owned and locally led Member Associations, and works with 39 Collaborative Partners.


Scope of work

The Global Rebrand is a digital rebrand.

  • Brand perception, audit and competitor analysis, inclusive of consultations with internal and external stakeholders through interviews, focus groups and surveys.
  • Future-centred strategy development and brand positioning with a strong storytelling component.
  • Development of three brand identity options including brand name, logo, colour palette, typography, photography style, visual elements, tone and voice, brand story, narrative and messaging, brand personality and tagline options.
  • Ensure that digital assets are accessible.
  • Naming – research, consultation and development of naming options, with incorporation into the brand identity designs.
  • Digital rebranding and content strategy
  • Work with IPPF to design and produce consultations to encourage member association and youth participation.
  • Carry out a risk assessment and develop a risk management plan around the branding and rename.
  • Work with third-party consultants to help develop language and narrative through an asset framing and intersectional lens and harmonise the language of the Charter of Values and the tone of voice of the brand.
 

Deliverables

  • Brand guide
  • Brand strategy document
  • Brand perception, audit, and competitor analysis report
  • External consultations findings
  • Risk assessment and management plan
  • Creative concepts and brand design options
  • Brand assets – brand assets such as logo files, photography, visual elements, digital and presentation templates etc. An asset list shall be provided. All artwork RAW files are to be delivered to IPPF upon completion.
  • Messaging framework – clear and concise messaging guidelines that articulate the brand’s value proposition, key messages, tone of voice, and communication style.
  • Naming options

Agency requirements

  • Must have a minimum of 10 years established as a creative agency.
  • Agencies based in the Global South will be prioritised. All agencies applying must have established global office in diverse geographical locations.
  • Can demonstrate a minimum of 2 case studies of a rebrand at a global level (does not need to be an INGO but would be ideal to have experience working with non-profits).
  • Must have experience with storytelling.
  • Must have proven experience in human-centred design, research and group consultations.
  • Must have a global lens and be culturally sensitive.
  • Must adhere to IPPF’s Code of Conduct and Safeguarding Policy
  • Can work across key IPPF languages: English, French, Spanish and Arabic when required.

*When clicking on “Apply”, you will be redirected to the original job announcement and details

Apply

*There are individuals who may use GenderJobs.org name and trademark in emails and on websites in an attempt to solicit fees from interested job-seekers. Some examples of these fees are placement fees or immigration processing fees. GenderJobs.org does not use recruiting or placement agencies that charge candidates an up-front fee of any kind. If you suspect that you have been a victim of fraud from someone pretending to be GenderJobs.org, please contact us at [email protected]