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The Cherie Blair Foundation for Women exists to create a future where women everywhere enjoy equal economic opportunities so they can thrive. Together with partners around the world, we work with women in low and middle-income countries so they can start, sustain and grow successful enterprises. We collaborate to create fairer business environments so women are not constrained by gendered barriers and can reach their potential on their terms.

Key Responsibilities
Main obligations
▪ Managed a marketing agency based in South Africa and was tasked with effectively marketing the Foundation’s HerVenture app to 7,000 women entrepreneurs in the country by the end of 2024, ensuring that the agency delivers on its contract in a timely and effective manner against set indicators and targets.
▪Manage a second marketing agency, location TBC, tasked with effectively marketing the HerVenture app to 25,000 women entrepreneurs in Nigeria by the end of 2024, ensuring that the agency delivers on its contract in a timely and effective manner.
▪Liaise internally with the Entrepreneurship Programmes and Partnerships teams on the two marketing agencies’ deliveries to contribute to the wider management of these two funded projects and ensure our obligations to funders are met. Devise and deliver a strategic marketing plan to effectively promote the opportunity to mentor a woman entrepreneur to prospective mentors, achieving at least 18 paid mentoring places between September and November 2024 (the period in which applications are open). Support, upskill and build
the capacity of the Foundation’s wider team and spokespeople in their abilities to effectively market and ‘sell’ the mentoring opportunity via LinkedIn and in-person engagement and opportunities.
▪Work closely with the Senior Communications Officer to align marketing plans for mentoring with the Foundation’s wider digital marcomms approach, including the use of digital channels as well as adherence to the Foundation’s brand, protocols and principles.

Other responsibilities
•Contribute to the Communications team’s wider strategies, plans and approaches to support a cohesive and effective holistic approach.
•Support the wider Foundation team with occasional design, copywriting editing, proofreading, and various other marketing activities.
•On occasion, provide support with events(collateral production, marketing adviceand guidance etc).
•Input into occasional reporting to funders.


Essential criteria
• Demonstrable experience in devising and delivering a successful service marketing plan, including effective budget management.
• Proven track record in marketing paid-for opportunities, services or products to individuals.
• Very strong skills in effective copywriting for marketing purposes.
• An understanding of audience/market research, profiling and how to tailor messaging and approaches to specific audiences or customers.
• Analytical marketing skills:ability to determine and monitor the effectiveness of various marketing strategies (as evaluated against set targets) to achieve objectives, within resource limitations, and to report on such.
• Experience in effective long-term agency/supplier/contractor management.
• Ability to self-manage and lead your workload, delivering timelines and objectives with initiative.
• Comfortable working in a fast-paced environment and managing multiple projects and priorities simultaneously.
• Microsoft Office Suite proficiency