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Communications Consultant, Caribbean Feminist Climate Justice Movement
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Global Fund for Women
Remote (global)- Career category: Comms/ Digital/ Media
- Job type: Job
- Experience level: 0-5 years
- Organisation type: Funds
- Remote option: Remote (global)
- Right to work requirements: Anyone can apply
- Remuneration: $10,000 USD / Budget
- Work schedule: Part-time/ Pro-rata
- Length of contract: Temporary/ Fixed-term
- Deadline: 19/04/2024
- Location: Remote (global)
Movement building
Generic (e.g. 'gender focal point' role
Job Profile
In consultation with the CMLA communications subcommittee, the Communications Consultant, Caribbean Feminist Climate Justice Movement will support the CMLA Advisory Committee with the implementation of a communication and marketing strategy and produce communications and marketing materials with a short turnaround time, high quality, and in close adherence to CMLA’s Advisory Committee’s intersectional feminist ethos and values. The selected consultant will manage the creation of the CMLA’s brand and visual identity.
Key Responsibilities and Deliverables
Strategy and Brand Development
In collaboration with movement actors, including the communications subcommittee, develop a basic communications and marketing strategy for increasing movement reach and visibility, including:
- High-level communications goals:
- Key messages
- Target audience(s)
- Basic execution plan including platforms and media to prioritize
- With guidance from the CMLA Advisory Committee, develop branding guidelines with associated outputs (fonts, colours, and logos).
Strategy Implementation
- In line with the strategy and branding guidelines developed, execute on the communications vision and goals of the movement by developing tools, systems, and digital profiles. This may include:
-
Media relations: Develop and maintain contact information, materials and relationships with journalists and media outlets (print, TV, radio, web etc.) within and outside represented Caribbean states to increase coverage of identified issues in the media (print, broadcast and digital). Specific activities may include:
- Draft and edit articles, press releases, and other advocacy/information materials.
- Collaborate with the media by organizing project site visits, facilitate photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
- Monitor and evaluate the use and effectiveness of media materials. Maintain a library of media coverage, clippings etc.
- Suggestions of likely organizations or actors to cross-collaborate with.
- Digital communications/social media: Maintain the movement’s presence online including via social media sites (Facebook, Twitter, Instagram, and LinkedIn) through daily monitoring, posting, and content development.
- Events/campaigns: Assist in organizing and generating public support for special events (including workshops, seminars, and campaign launches) surrounding key issues indicated by the CMLA Advisory Committee.
Monitoring and Evaluation
- Monitor and evaluate the impact of communication materials and advocacy events/campaigns to target audiences.
- Organize and archive all communications products for easy reference and sharing by movement actors.
- Produce monthly Communication and Marketing reports and analytics reports to present to the Caribbean MLA Advisory Committee team with:
- Number of users;
- Interactivity and Engagement;
- Conversion;
- Profiling of our follower basis on location, age, range, work field, gender, and language;
- A highlight of interesting potential organizations or actors who are following up which our content should reach out to;
- Propose content creation and news to highlight for the forthcoming month so the Caribbean MLA Advisory Committee team can pull relevant resources accordingly.
- Host a quarterly review of communications of Caribbean MLA Advisory Committee social and traditional media channels with the Caribbean MLA Advisory Committee team, presenting wins and areas needing improvement.
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