Communications Strategy Consultant

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Mama Cash

Remote (global)
  • Career category: Comms/ Digital/ Media
  • Job type: Consultancy
  • Humanitarian or Development: Development
  • Experience level: Not specified
  • Organisation type: Funds
  • Remote option: Remote (global)
  • Right to work requirements: Right to work required in advance
  • Remuneration: €35,000 EUR / monthly
  • Length of contract: Temporary/ Fixed-term
  • Deadline: 13/12/2023
  • Location: Remote (global)
Economic justice Movement building
Research and Analysis 

  • Conduct a comprehensive analysis of Mama Cash's current communication practices, identifying strengths, weaknesses, opportunities, and threats. 
  • Review internal documents relating to our communication strategy. 
  • Conduct a critical analysis of communication trends, best practices, relevant policies, ethical narrative standards and identify what has worked for stakeholders and actors within the global movements related to gender equality and social justice, and the donor community.  

Goal Setting and KPIs 
  • Assist Mama Cash’s Senior Communications Officer in: 
  • Defining specific, measurable, achievable, relevant, and time-bound (SMART) objectives that reflect the organisation's commitment to resourcing feminist activism. 

Target Audience Analysis 

  • Assist Mama Cash’s Digital Marketing & Campaigns Officer and the Media Officer in:  
  • Segmenting target audiences based on demographics, psychographics, and attitudes towards gender and social justice related topics. 
  • Developing personas for different audience segments to better tailor communication messages and approaches.  

Message Development 

  • Assist Mama Cash’s Writer and PR & Media Officer in:  
  • Crafting clear and compelling messages that resonate with feminist values, foster radical solidarity, challenge traditional gender norms, and inspire action. 
  • Developing messaging guidelines that emphasise respect, inclusivity, and the use of non-binary language. 

Channels and Platforms 

  • Assist Mama Cash’s PR & Media Officer in:  
  • Evaluating existing communication channels (website, social media, email newsletters, etc.) and determining their effectiveness in reaching the target audiences. 
  • Recommending new channels or modifications to existing ones to ensure maximum reach and impact. 

Engagement and Participation 

  • Assist Mama Cash’s Digital Marketing and Campaigning Officer in:  
  • Developing strategies to encourage active engagement, including converting supporters into donors, and participation from the audience, including interactive campaigns, discussions, community building and calls to action. 
  • Assist Mama Cash’s Events Project Manager

Crisis Communication and Risk Management 

  • Assist Mama Cash’s PR & Media Officer in:  
  • Developing a protocol for addressing potential controversies, backlash, or negative reactions related to crisis in the organisation. 
  • Training the communication team in strategies to navigate such situations while upholding feminist principles. 

Implementation Timeline 

  • Create a detailed timeline outlining the phased implementation of the communication strategy, with specific milestones and deadlines. 

DELIVERABLES 

The consultant will produce a Communication Strategy Document - A comprehensive document outlining the overarching communication strategy that integrates intersectional feminist principles and praxis. 

This document will serve as a guide for Mama Cash communication work. It will include: 
1. Feminist, Anti-disablism and anti-racism Style & Messaging Guide
2. Content Strategy Plan
3. Engagement and Participation Strategy: 
4. Event Strategy & Guidelines: 
5. Target Audience Segmentations and Personas: 
6. Recommended Channels and Platforms: 
7. Crisis Communication and Risk Management Protocol: 
8. Implementation Timeline: 
9. Monitoring and Evaluation Framework: 
10. Presentation and Training Materials: 

Required skills, competences and experience 
  • Knowledge of (funding) feminist movements, women’s, girls’, trans people’s and intersex people’s human rights, philanthropy and international development. 
  • Proven experience in developing and implementing successful communications strategies for (feminist) organisations. 
  • Fluency in oral and written English, good working knowledge of Dutch, French, Spanish and/or Russian is an asset.  

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